As summer fades, families begin shifting their focus to back-to-school —and that could mean opportunity for your business. Whether you’re a local retailer, service provider, or community-focused brand, this season is a great time to connect with customers and show your support for students, parents, and educators.
Here are five creative ways to make your business stand out during the back-to-school season:
1. Offer discounts with a purpose
Everyone loves a good deal—but pairing it with a cause can make it even more meaningful. Consider donating a portion of your back-to-school sales to a local school, classroom supply fund, or educational nonprofit. Promote the initiative in-store and online to encourage community participation and boost goodwill.
2. Show your school spirit
Deck out your storefront or office in local school colors, mascots, or banners. Share photos or videos of your setup on social media and challenge other local businesses to do the same. A little friendly rivalry between schools can spark engagement and create a sense of community pride.
3. Launch a student or teacher discount program
Offer a special discount for students and teachers, and collaborate with local schools to help spread the word. You can tag schools in your social posts or ask if they’ll share your promotion on their own channels. If you’re near multiple schools, turn it into a fun competition—track which school’s students and teachers redeem the most discounts and offer a prize or donation to the winning school. This helps your business stand out during back-to-school season.
4. Host a mascot meet-and-greet
Invite the local high school mascot, cheerleaders, or sports teams to your store for a mini pep rally or photo op. Offer discounts to customers wearing school gear and consider donating a percentage of event-day sales to the school’s booster club. It’s a great way to drive foot traffic and show your support for local youth programs.
5. Create care packages for school staff
Teachers and school staff are the unsung heroes of back-to-school season. Assemble small care packages with your products—think snacks, self-care items, or school supplies—and offer them as a gift with purchase. You can also give customers the option to send a package to a school employee of their choice, adding a heartfelt touch that resonates during the back-to-school season.
Back-to-school season is more than just a sales opportunity—it’s a chance to show your commitment to the people who make your community thrive. With a little creativity and heart, your business can make a lasting impression during the back-to-school season.
